Big savings without membership: "Bella" launches its major promotional campaign tomorrow
Starting tomorrow, "Bella" will introduce significant changes in its store chains, including the return of the famous discount stickers. These stickers can now be redeemed without the need for a "Go" membership, as part of its new pricing strategy aimed at alleviating the pressure on customers caused by rising prices.
The promotional campaign starts on September 25, 2025, featuring two special posters for two weeks: the first offers a 30% discount on the most expensive product in your shopping cart, and the second offers a 5% discount on the most expensive product from the private "Bella" brands like "Clever" and "Bella Emer Got". Additionally, prices for about 1000 products from "Clever" will drop by 5% until October 8. Discount posters can be found in press releases and newspapers, as well as at checkout points in the form of a sheet containing eight stickers, with additional stickers for "Bella Plus" customers.
There are also significant changes in the rules followed at checkout. Cashiers will no longer be able to validate the stickers, and customers must bring the stickers with them for use. A maximum of four stickers can be applied per purchase, with only one sticker per product. Additionally, it is no longer necessary to scan the 'Go' card. These updates aim to simplify the process and make discounts easier.
Eric Szushi, the CEO of "Bela", commented on the initiative saying: "We understand that everyone is facing challenges due to rising prices. Through our price attack, we are not only reintroducing discount labels but also offering a 5% promotion on "Clever" products to help customers alleviate the financial burden."
In addition to supporting its customers, "Bella" also focuses on its internal workforce. The company has recently increased the salaries of interns, with new and current interns now receiving an additional 120 to 270 euros per month, depending on their year of training.
With the activation of the new discount stickers, customers can start saving beginning Thursday, September 25, and benefit from discounts without the need for membership. The proactive approach of "Bella" aims to provide financial relief while continuing to respond to the ongoing challenges posed by high commodity prices.