AI Changes How Australians Shop Ahead of Black Friday
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Artificial intelligence (AI) is becoming a common part of shopping in Australia. New research from Shopify, the e-commerce company, shows that nearly half of Australians now use AI for at least some of their shopping tasks. The figure is even higher among certain groups, rising to 70 per cent in one part of the survey.
The findings come just before Black Friday, one of the busiest shopping periods of the year. Many retailers expect customers to look for deals and compare prices online during this time. AI tools can help shoppers search for products, compare prices and find discounts more quickly than before. Some people also use AI to get advice about what to buy, which may change how businesses sell their products.
For Australian retailers, this trend means they need to think carefully about how they reach customers. Online stores may need to make their product information clear and easy for AI tools to read. Smaller businesses may also need to adapt if they want to remain visible to shoppers who rely on these tools.
As Black Friday approaches, experts expect AI to play a bigger role in how Australians make purchasing decisions. The research suggests that the use of AI in retail is likely to keep growing in the coming years.
Sources: News24
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