Oberalp Takes Over Elan Distribution in Germany, Austria and Italy
Published
The Oberalp Group and Slovenian ski manufacturer Elan have agreed on a strategic distribution partnership. It will begin on 1 January 2027. From this date, Oberalp will take over the distribution of Elan products in Germany, Austria and Italy.
Oberalp is a company based in Austria and known for sports and outdoor products. Elan is one of the best-known ski manufacturers from Slovenia. With the new partnership, the two companies are combining their strengths in sales and customer service in these three countries.
For winter sports fans in Austria, the agreement means that Elan products will in future be offered through Oberalp's distribution network. The distribution tasks in the countries mentioned are therefore passing to a new partner. The Elan brand will remain independent, and the skis will continue to be developed by the manufacturer in Slovenia.
The strategic partnership is intended to strengthen the market for winter sports equipment in the region. Whether and how prices or the product range for customers in Austria will change is not yet known. Further details about the collaboration have not been published so far.
Sources: sportsbusiness.at
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