Mediaplus Austria setzt auf KI in der Mediaplanung
Published
The advertising agency Mediaplus Austria will in future use artificial intelligence (AI) to plan advertising campaigns. The aim is to make media planning more precise and more predictable. The information comes from a report by the portal medianet.at.
Media planning involves deciding in which media advertising should appear, at what time, and for which target group. With AI-supported methods, large volumes of data are to be analysed more quickly. According to the report, this allows advertisers to prepare their campaigns more precisely.
Another topic is visibility in AI search systems. More and more people use applications that answer questions directly with generated responses instead of displaying a list of web pages. For companies, it is therefore becoming more important that their content is also found and cited in these new systems. Mediaplus Austria is looking for new ways to support clients in this area.
The use of AI is thus changing work in the advertising industry in Austria. How these methods prove themselves in practice will become clear in the coming months.
Sources: medianet.at
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