New Partnership: Italian fashion brand Colmar teams up with Austrian ski stars
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The Italian sportswear brand Colmar has announced a new collaboration with the Austrian Ski Association, Ski Austria. To celebrate this partnership, the company is launching a new advertising campaign titled "In Caso di Schnee."
At the heart of the campaign are three well-known Austrian skiers. They are the faces of the new TV and digital spots, which can now be seen across various media. With this, the brand aims to strengthen its connection to alpine skiing and present its products to a wide audience.
The collaboration between the traditional Italian brand and the Austrian association is an important step for both sides. While Colmar expands its visibility in winter sports, Ski Austria benefits from the support of an experienced partner in the fashion industry.
The campaign is intended not only to showcase the new collection but also to highlight the enthusiasm for skiing in Austria. With the prominent athletes as ambassadors, Colmar hopes to appeal to many fans of alpine skiing.
Sources: medianet.at
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