Rum brand Diplomático launches new brand identity in Austria
Published
The super-premium rum brand Diplomático has launched a global brand relaunch. On 21 October, the company also presented the new look in Austria. According to the company, this marks the beginning of a new era for the brand.
Maestro Ronero Nelson Hernandez attended the presentation. He is responsible as master blender for the production of the rum. The event showed how the brand intends to present itself in the future and what role quality and tradition play in this.
The relaunch is part of an international strategy. Diplomático is sold in many countries, and with its new appearance the brand wants to appeal to a broad audience. The start is particularly interesting for the Austrian market, because rum has a growing group of enthusiasts among connoisseurs and in the trade in Austria.
Overall, the relaunch shows that Diplomático wants to strengthen its position in the premium segment. Interested parties can ask the company directly for further information about the products and their availability in Austria.
Sources: medianet.at
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