Austria Week in Zurich: A Piece of Home in Switzerland
In September 2026, the Swiss city of Zurich will be all about Austria. Under the motto "Austria Fever," our country will present its best side for five days. The Austrian National Tourist Office recently announced this major event to raise awareness of Austria's cultural diversity and hospitality in Switzerland.
The event will take place from September 16 to 20, 2026. The goal is to bring the typical Austrian way of life closer to our Swiss neighbors. This is not just about classic tourism advertising, but also about traditions, modern art, and culinary specialties. It is one of the largest promotional campaigns Austria has ever planned abroad.
Switzerland is a very important partner for the Austrian economy and the tourism industry. Every year, many Swiss guests come to Austria to spend their vacations here – whether for skiing in the Alps or for cultural city trips to Vienna, Graz, or Salzburg. With the event in Zurich, the aim is to further strengthen this close relationship and inspire even more people to visit Austria.
Although the event will not take place for another two years, preparations are already in full swing. The organizers promise a diverse program for young and old. For Austrians living or working in Switzerland, the week also offers a wonderful opportunity to experience a piece of home right on their doorstep.