Lieferando becomes new partner of the Austrian Ski Association
Published
The well-known delivery service Lieferando Austria is expanding its involvement in the sports sector. As the company has now announced, Lieferando will act as an official event partner of Ski Austria for the first time, thereby supporting domestic winter sports.
This partnership marks a new step for the company, which has previously been known primarily for its everyday food deliveries. Through the cooperation with the Austrian Ski Association, the brand aims to strengthen its presence at one of the country's most important sporting events.
For fans of the Alpine Ski World Cup, this means that the delivery service will be visible at various events and races in Austria in the future. The collaboration is intended to further promote the connection between winter sports and spectators, both on-site and at home.
Those responsible at Ski Austria welcome the new support. Sponsorship partnerships like this are essential for the association to ensure the long-term organization of World Cup races and the support of its athletes.
It remains to be seen exactly how the partnership will be implemented at the upcoming races this winter. For Austrian winter sports, the collaboration with a major partner like Lieferando is a sign of the unbroken attractiveness of skiing as an advertising platform.
Sources: sportsbusiness.at
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