Uber Halts Expansion: Delivery Service Uber Eats Will Not Grow Further in Austria for Now
The US corporation Uber has changed its plans for the expansion of its food delivery service "Uber Eats" in Europe. As reported by the "Financial Times," the planned expansion in many countries, including Austria, will be halted for the time being. This means that the service will not be coming to new regions or cities within the country in the near future.
In Austria, Uber Eats has so far been active primarily in the capital, Vienna. Many customers in other federal states had hoped that the service would soon be available in cities such as Graz, Linz, or Salzburg. However, these plans are now on ice. Uber instead wants to focus on markets where the company already has a very strong position.
The market for food delivery in Austria is highly competitive. Major competitors such as Lieferando or Foodora are already present in almost all larger cities. For Uber, it would have been expensive and difficult to gain new market share in these areas. Experts suspect that the company wants to save costs and become more profitable through this step.
For customers in Vienna, nothing will change for the time being; they can continue to order food via the app as usual. The situation also remains stable for delivery drivers in the capital. Nevertheless, this decision clearly shows how difficult the delivery service business is at the moment. Whether Uber will resume its expansion plans in the future remains to be seen.