Shirkadda wax soo saarta khamriga ee Nederland ee Heineken ayaa wajahaysa ganaax culus
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Shirkadda wax soo saarta khamriga ee Nederland ee Heineken ayaa hadda wajahaysa cadaadis xooggan. Shirkaddu waxay halis ugu jirtaa inay bixiso magdhow dhan 111 milyan oo Yuuro. Sababta ayaa ah hab-dhaqanka ganacsi ee laanta shirkadda ee dalka Giriigga.
Eedeymaha ayaa la xiriira dhaqamo ganacsi oo aan cadaalad ahayn oo ka jira suuqa biirka ee Giriigga. Sida lagu soo waramayo, laanta shirkadda ayaa lagu eedeeyay inay ku takri-fashay awooddeeda suuqa si ay u waxyeeleyso tartamayaasha. Habkan ayaa hadda horseeday cawaaqib xumo dhanka sharciga ah.
Shirkadda caalamiga ah, oo sidoo kale door muhiim ah ku leh suuqa biirka ee Austria, warkani waa dharbaaxo culus. Lacagta la dalbaday ee 111-ka milyan ee Yuuro ayaa ah mid ka mid ah ganaaxyadii ugu sarreeyay ee abid lagu soo rogo qaybtan.
In kasta oo dhacdadu ay si gaar ah u saameynayso laanta Giriigga, khubarada ayaa si dhow ula socda saameynta ay ku yeelan karto suuqa Yurub. Heineken weli kama aysan hadlin si faahfaahsan tallaabooyinka sharciga ah ee xiga. Waxaa la sugayaa sida ay shirkaddu uga jawaabi doonto xukunka iyo in ganaaxa heerkan uu sii ahaan doono iyo in kale.
Sources: newbusiness.at
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