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Apple adjusts privacy settings for iPhone users following criticism

2026-08-18

Apple adjusts privacy settings for iPhone users following criticism

Apple has decided to adjust the way iPhone users grant permission for their data to be tracked. This change comes after criticism in Germany regarding the way the company asked users to allow their behavior to be tracked within apps. The goal of the adjustment is to make it clearer exactly what happens to the user's personal data.

When a user opens an app for the first time in the future, a new window will appear. This window will explain in an understandable way why an app wants to collect data. Users will then be given the choice to allow or refuse this. With this, Apple aims to better protect the privacy of its customers and comply with stricter European regulations.

This change is also relevant for users in Belgium. Because the European Union has strict legislation regarding digital privacy, large technology companies such as Apple must regularly review their practices. By making the information in the pop-up windows clearer, the company hopes that users will gain more control over their own digital footprint.

The adjustment will be implemented worldwide in iPhone software over the coming period. Users do not need to take any action themselves to receive this improvement; the change will appear automatically when opening apps. With this, Apple is taking a new step in the ongoing discussion about privacy and data protection in the tech sector.

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