RTL Belgium launches a new streaming platform to tackle the decline of television
The Belgian media landscape is undergoing a major transformation. RTL Belgium, one of the leading television groups in French-speaking Belgium, has announced its intention to soon launch a new paid streaming platform. This strategic decision comes as viewing habits change radically with the arrival of new technologies.
According to Guillaume Collard, the head of RTL Belgium, the traditional television sector is going through a difficult period. He explains that the number of viewers — particularly among the audience targeted by advertisers — is expected to decrease by 25% between 2022 and 2025. This significant decline shows that the classic television model is no longer sufficient to attract an audience.
To compensate for this loss of interest in linear television, the group is now betting on digital. The future streaming platform will be paid and will offer a variety of content. The goal is to compete with international giants like Netflix or Disney+, while maintaining a strong local identity with programs produced specifically for the Belgian public.
This change marks a historic milestone for RTL Belgium, which must adapt to survive in a highly competitive market. By moving from free, ad-supported broadcasting to paid streaming, the group hopes to attract a new generation of consumers. For Belgians, this means a new way to watch their favorite shows, but also an increasingly wide choice on the internet.