Carrefour Belgium introduces shopping assistant via ChatGPT
Carrefour is the first supermarket chain in Belgium to deploy artificial intelligence directly for its customers. The company has launched a new shopping assistant that operates via ChatGPT. With this, the supermarket aims to make the grocery shopping process easier and more personal for the Belgian consumer.
Users can ask the assistant questions about their daily purchases. For example, the technology helps customers plan meals or create a shopping list based on specific preferences. The assistant also provides advice on products available in the store.
This step fits into a broader trend in which supermarkets are increasingly investing in digital innovation. By utilizing ChatGPT's language models, Carrefour hopes to better understand the customer and save time for the user. It is an example of how artificial intelligence is slowly finding its place in daily life.
The new service is available to customers in Belgium starting now. The company sees this as an important investment in the 'retail of tomorrow.' Whether this technology will definitively change the way we shop remains to be seen in the coming period.