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Chinese car brands conquer the Belgian market: why customers are switching

Published 2026-10-30

Chinese car brands conquer the Belgian market: why customers are switching | Integri News

Chinese car brands are becoming increasingly popular in Belgium. In Brussels showrooms, we see that more and more customers are choosing a Chinese car instead of a German or other European car. The main reason seems to be the price. For many buyers, the difference with traditional brands has become too great to ignore.

According to the report in De Tijd, Chinese brands are mainly active in the capital. One customer who always drove a German car says he is now switching because, for the same money, he gets a lot more car. Chinese brands often offer a rich equipment level and a long warranty. As a result, more and more people are choosing a new brand that was previously barely known in our country.

The growth of Chinese brands also has consequences for the European car sector. Traditional manufacturers have to think about their prices and their range in order to keep customers. It is not yet clear how quickly sales will continue to rise. What is certain is that Chinese brands are taking up an increasingly large place in the Belgian car market.

Sources: De Tijd

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