Lidl is the most popular supermarket for fresh products in Belgium
The supermarket chain Lidl has emerged as the winner in the first Belgian 'Fresh Report' by research firm YouGov. This report examines how consumers rate the quality and range of fresh products at various supermarkets.
Lidl took first place in the 'Total Fresh' category. According to the researchers, the retail chain scores very well in several areas. Customers are particularly satisfied with the balance between the quality of the products and the price they pay for them.
The study is the first edition to look specifically at the Belgian market. It provides a clear picture of where consumers prefer to buy their vegetables, fruit, and other fresh food items. Lidl managed to distinguish itself from the competition immediately in this first edition.
The results show that price-conscious consumers in Belgium increasingly value a wide range of fresh products. Lidl has worked hard in recent years to expand and improve its assortment in this category.
Lidl's success in this report confirms the discounter's strong position in the Belgian market. The company continues to invest in the fresh produce department to keep customer satisfaction high.