Pinc: The cereal bar brand growing in Brazil with natural ingredients
The healthy snack market in Brazil is gaining a significant new competitor. The Pinc brand, created by couple Eduardo Rech and Juliana Klein, focuses on the "clean label" concept, which uses only natural and simple ingredients. The company seeks to capture the space occupied by famous brands such as Bold and Nutrata.
Pinc's story began in 2021 in a very simple way. Eduardo and Juliana spent months testing recipes in their home kitchen. Using only a small mixer, they blended different ingredients to create a cereal bar that was both tasty and healthy.
Three years later, the small home project has transformed into a major business. Currently, Pinc products can be found in more than 2,500 points of sale across the country. The company's revenue has already reached R$ 21 million, demonstrating the strength of the natural food sector.
Recently, the startup took an important step toward its growth by closing a new investment round. This capital will be used to expand production and increase the brand's presence in the national market, competing directly with major names in the supplement and protein bar sector.
Pinc's success reflects a change in the behavior of Brazilian consumers, who are increasingly seeking transparency in food labels. With a focus on natural ingredients, the brand is consolidating itself as a modern option for those who want a balanced diet without giving up convenience.