Bulgaria Plans to Open a Tourism Representation Office in Bucharest in 2026
Bulgaria and Romania are discussing new steps to improve cooperation in the field of tourism. A key part of this plan is the proposal to send a Bulgarian tourism attaché to Bucharest in 2026. This initiative aims to strengthen ties between the two neighboring countries and support the development of the sector.
Romania remains one of the most important markets for Bulgarian tourism. Data shows that in 2025, the country welcomed nearly 1.4 million visitors from its northern neighbor. Romanian tourists choose Bulgaria not only for long summer vacations along the Black Sea coast but also for short trips during weekends and holidays.
The new position of tourism attaché will help better promote Bulgarian destinations in Romania. The official will work directly with local tour operators and organize events to showcase the country's cultural and natural attractions. This will facilitate communication between businesses in both countries.
This decision underscores the importance of regional partnership for the Balkan economy. Through closer cooperation, Bulgaria and Romania can attract more international tourists and offer higher quality services. The new strategy is expected to bring long-term benefits to the tourism business in both countries.