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Desislava Ivanovich takes over the leadership of Schwarz Digits Bulgaria

2026-10-01

Desislava Ivanovich takes over the leadership of Schwarz Digits Bulgaria

As of October 1st, Schwarz Digits Bulgaria has a new Executive Director. Desislava Ivanovich takes on the role and will lead the operations of the group's IT and digital division in the country.

Schwarz Digits is the technology unit of Schwarz Group, which owns the major retail chains Kaufland and Lidl. The company focuses on the digitalization of business processes and the development of modern software solutions for its clients and partners.

Desislava Ivanovich assumes the leadership position at a time when the company continues to expand its presence on the Bulgarian market. Her experience will be key to the development of new projects and the strengthening of the team of IT specialists in the country.

The appointment of Ivanovich is part of Schwarz Digits' strategy to strengthen technological innovation in Europe. It is expected that under her leadership, the Bulgarian office will continue to play an important role in the group's digital transformation.

With this appointment, the company reaffirms its commitment to the development of the technology sector in Bulgaria. The new Executive Director will work on fulfilling the company's long-term goals for sustainable growth and technological progress.

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