Sofia to Host the First National Winter Sports Exhibition SNOW EXPO
Sofia is preparing for one of the most significant events for winter sports enthusiasts in the country. On October 31 and November 1, 2026, the "John Atanasoff" hall at Sofia Tech Park will open its doors for the first edition of SNOW EXPO Sofia.
The event aims to bring the entire winter community in Bulgaria together in one place. The organizers plan for the exhibition to become a platform for exchanging ideas, presenting new technologies, and promoting an active lifestyle during the cold months.
Visitors will have the opportunity to get acquainted with the latest trends in ski and snowboard equipment, as well as learn more about tourism opportunities in the Bulgarian mountains. The exhibition is expected to attract both professional athletes and many enthusiasts who are just discovering the magic of winter sports.
The choice of Sofia Tech Park as a location underscores the organizers' ambition for the event to be modern and accessible to the general public. The space of the "John Atanasoff" hall allows for the presentation of diverse booths and the organization of discussions related to safety and the development of winter sports in our country.
This national exhibition is an important step for the development of sports culture in Bulgaria. As the winter season approaches, SNOW EXPO Sofia is emerging as a key venue for meetings and preparation for everyone who loves the mountains and snow adventures.