Artificial Intelligence is Changing Marketing in Bulgaria
Artificial intelligence (AI) is becoming an increasingly important part of modern business in Bulgaria. At the upcoming CONNEXUS 2026 conference, experts will discuss how new technologies are changing the way companies reach their customers.
Alexander Goshev from the company Netpeak Bulgaria is one of the speakers who will share his experience. He will show concrete examples of how artificial intelligence is already being used in a real-world work environment. According to him, these technologies are not just the future, but a tool that helps businesses be more efficient today.
The main goal of the discussions during the event is to understand how AI can facilitate the daily tasks of marketers. Conference guests will learn how to automate processes and how to analyze data faster in order to make better decisions for their campaigns.
The implementation of these technologies is key to the development of the Bulgarian IT sector. The participation of professionals like Goshev is expected to provide a clear picture of how digital transformation affects the labor market and the competitiveness of local firms.
The CONNEXUS 2026 conference is shaping up to be an important event for everyone interested in innovation. The topic of artificial intelligence will remain a leading one, as companies in Bulgaria continue to look for ways to adapt to the rapidly changing technological world.