Bulgaria is changing its image as a tourist destination
Bulgaria must stop presenting itself as a cheap destination and start positioning itself as a place with the best value for money. This was stated by Ilin Dimitrov, advisor to the President on tourism issues, during a recent statement to BTA.
According to experts, our country possesses enormous potential that often remains undervalued due to the focus on low prices. The change in strategy aims to attract tourists who seek quality services, cultural experiences, and good infrastructure, rather than just the cheapest offers on the market.
To achieve this goal, it is necessary to invest more in advertising Bulgarian landmarks and in improving service in hotels and restaurants. Dimitrov emphasizes that Bulgaria offers a unique combination of seaside and mountain tourism, which is a competitive advantage on a global scale.
It is expected that the new vision for Bulgarian tourism will lead to higher revenues for local businesses and greater satisfaction among visitors. The focus on quality will help the country build a more sustainable and prestigious image on the international stage.
In conclusion, transitioning to a "best value for money" model is an important step for the development of the sector. This is a long-term process that requires cooperation between the state, businesses, and local communities in order for Bulgaria to become a preferred destination for travelers from all over the world.