Over 20 Asian car brands to present their latest models in Sofia

Published 2026-10-22

Sofia is becoming a hub for automotive innovation with an upcoming major exhibition dedicated to Asian manufacturers. More than 20 brands from Asia will present their latest models to the Bulgarian public, showcasing the development of technologies in the sector.

The event offers a unique opportunity for visitors to get up close with modern trends in automotive engineering. The focus of the exhibition is primarily on electric vehicles and hybrid technologies, which are becoming increasingly popular in the Bulgarian market.

In addition to standard passenger cars, the organizers promise demonstrations of new safety systems and intelligent driving features. Industry experts will be available to answer questions regarding maintenance, range, and the advantages of the new models for daily use.

This exhibition is an important event for the Bulgarian market, as Asian manufacturers are capturing an ever-larger share of sales in the country. Visitors will be able to compare different brands in one place and receive information about pricing offers and leasing options.

The exhibition will be open to the general public over the coming days, with high interest expected from car enthusiasts and people planning to purchase a new vehicle. The organizers hope the event will stimulate interest in eco-friendly transport in Bulgaria.

Sources: Forbes Bulgaria

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