Bulgaria and Poland strengthen their cooperation in tourism
The Ministry of Tourism of Bulgaria has announced plans to deepen its partnership with Poland. The goal of the initiative is to increase the number of Polish tourists visiting our country throughout all seasons of the year.
To achieve this objective, special business forums and information events, known as "roadshows," will be organized. These meetings will bring together representatives of the tourism industry from both countries to exchange ideas and establish new contacts.
Poland is one of the most important markets for Bulgarian tourism. In recent years, the interest of Polish citizens in the Bulgarian Black Sea coast and our winter resorts has grown significantly, which makes this cooperation strategically important for our economy.
It is expected that the new initiatives will help promote Bulgaria not only as a destination for summer and winter vacations but also as a place for cultural and spa tourism. The program will continue over the coming months with a series of meetings in various Polish cities.
This partnership is part of the ministry's broader strategy to attract more foreign guests. Through better advertising and direct dialogue with the industry, Bulgaria hopes to solidify its position as a preferred tourist destination in Europe.