Ceramic casing makes a comeback with the new Apple Watch Series 12
Tech giant Apple is planning to make a design change to its smartwatches. According to the latest data shared by analyst Kosutami, the company intends to use ceramic again for the casing of the upcoming Apple Watch Series 12 model.
Ceramic Apple Watch models were popular in the past due to their durability and elegant appearance. They are distinguished by high scratch resistance and a unique luster, making them a preferred choice for many users seeking a more luxurious feel when wearing the device.
The return of this material is part of the company's strategy to diversify the choice of materials for its wearable devices. In recent years, Apple has relied primarily on aluminum, stainless steel, and titanium, but ceramic remains a symbol of premium quality in the brand's portfolio.
The new model is expected to be officially unveiled later this year. Fans of the brand in Bulgaria and around the world are watching with interest to see if this decision will also lead to changes in the company's pricing policy for the new series of watches.
Although there is no official confirmation from Apple yet, the information about the return of ceramic has sparked serious interest among tech enthusiasts. More details about the technical specifications and design are expected to become clear at the company's upcoming event.