Great interest in the new iPhone models in Bulgaria
Bulgarian consumers are showing serious interest in Apple's latest smartphones, according to data from the pre-order campaign by the telecom operator Yettel. The new iPhone 18 series has attracted the attention of a large number of customers in the country even before their official retail launch.
According to the company's statistics, high-end models are the most preferred by buyers. About 44% of all pre-orders are for the iPhone 18 Pro Max model, which features the largest screen and improved camera functions.
Another 43% of customers have chosen the standard iPhone 18 Pro model. These figures show that Bulgarian consumers are increasingly investing in devices from the highest price segment, seeking modern technology and better performance.
Experts note that the trend for pre-orders is strengthening with each passing year. This allows fans of the brand to receive the new devices immediately after their market premiere.
Interest in the new smartphones is expected to remain high in the coming months as well. Retailers in Bulgaria continue to offer various purchase options, including installment plans, to make the latest technological innovations more accessible to the general public.