Czechia promotes cycling in the heart of Paris
The Czech Republic has taken advantage of the ongoing Olympic Games in Paris to present the country in an unconventional way. Near the iconic Eiffel Tower, it has opened a special exhibition aimed at attracting foreign tourists to visit the Czech Republic through cycle tourism.
The goal of the project is to present Czechia as a destination with deep cycling traditions. Visitors can learn more about the diverse Czech countryside, the dense network of cycle paths, and the connection between physical activity and sightseeing. The presentation emphasizes that the bicycle is an ideal way to explore both the Czech countryside and its historic towns.
The campaign also includes a tribute to the famous Tour de France. The organizers want to show that Czech cycling has a rich history and that the country offers ideal conditions for both professional and recreational riders. The event aims to boost interest in active holidays in the Czech Republic, which have become increasingly popular in recent years.
The presentation at the Eiffel Tower is part of a broader strategy to support tourism. The Czech Republic is thus trying to leverage the global attention that Paris is attracting during the Games to reach a wide international audience.