Swedish artist Carola Häggkvist begins collaboration with Synsam
Swedish singing star Carola Häggkvist has been chosen as the new ambassador for the optician chain Synsam. The collaboration is significant news, as it brings the well-known artist into the company's marketing and product development.
As part of the collaboration, Carola will design her own collection of eyeglasses and sunglasses. The collection will be sold exclusively in Synsam stores. Customers can expect the new products to hit the market at the beginning of 2027.
Synsam is a well-known Nordic operator with extensive business operations in Finland as well. According to the company, the collaboration with Carola strengthens their brand and offers customers new style options.
Carola Häggkvist is one of Sweden's most famous artists and enjoys solid popularity among Finnish audiences as well. Her participation in a fashion industry collaboration is sure to spark interest in Finland as the release date for the collection approaches.