Moi Mobiili leverages artificial intelligence in customer service – staff count remains small
Published
Finnish telecommunications operator Moi Mobiili has announced its new strategy, in which artificial intelligence plays a significant role in the company's daily operations. The virtual operator, owned by DNA, now handles over half of its customer service tasks with the help of automation and artificial intelligence.
Utilizing this technology has enabled the company to operate with a very small number of staff. Currently, Moi Mobiili has only five employees responsible for the company's operations. Automation handles routine tasks, which frees up people to focus on more complex customer situations.
Despite the changes, customer satisfaction has remained at a high level. In the 2026 EPSI Rating study, Moi Mobiili received a score of 79.0, which indicates that customers are satisfied with the quality and speed of the service.
This case is an example of a broader shift in Finnish working life, where artificial intelligence is increasingly used to streamline business operations. The Moi Mobiili model demonstrates that a small organization can succeed in a competitive industry when technology is utilized correctly.
Sources: tech-insider.org
More Finland news
- Finland to test emergency warning system on 24 November
- Orpo government policies took 80 euros a month from the poorest
- Nigel expands its product range with more affordable PXI cards
- Craze launches AI video tool for creative work and timeline editing
- Myrskylän ohjelmistoyritys nousi Suomen kärkikasvajiin
- Germany backs down from threat: 2027 Ice Hockey World Championships to remain in Germany
- Fuel prices in Finland: diesel price above 2.50 euros per litre
- Ilse Aigner could become Germany's first female president