Kone is Finland's most respected company – Chinese online retailers at the bottom of the list
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According to a recent study, the elevator and escalator company Kone has risen to become the company with the best reputation in Finland. In the survey measuring corporate reputation, Kone achieved a score of 4.01, which places it at the top of the list. A score of 3.50–3.99 is generally considered a good reputation score, making Kone's achievement significant.
Kone's success reflects the trust Finnish consumers place in established and well-known brands. The company's reputation is built on long-term work and high-quality services, which are visibly present in the everyday lives of Finns.
At the other end of the list, however, the situation is different. International discount retailers, such as Temu and Shein, ranked at the bottom of the list in the study. These companies have grown in popularity rapidly, but their reputation among Finns remains poor for the time being.
The study provides an interesting picture of how Finns value companies today. Although low prices attract many to shop, reliability, responsibility, and a long history still strongly influence the respect companies receive.
Sources: Yle
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