Veikkaus expands to Denmark with new betting brand
Published
Finnish state-owned gaming company Veikkaus is expanding to Denmark. The company has announced it is establishing a new betting brand named Viabet.
Veikkaus is a company owned by the Finnish state that offers lotteries, betting services and slot machines in Finland. The company's operations are based on a special licence, and its profits are used for public-benefit purposes, such as sports, the arts and youth work.
Through the new Viabet brand, Veikkaus wants to offer betting services in Denmark as well. Denmark's gambling sector is regulated, so companies must comply with the country's own rules and apply for the necessary licences for their operations.
The article does not say in more detail when the Viabet service will start in Denmark. Finnish readers can follow how the expansion progresses and how it affects Veikkaus's operations.
Sources: Yle
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