Veikkaus launches new Viabet brand in Finland and Denmark
Published
Finnish gaming company Veikkaus announces that it will launch a new Viabet brand in Finland and Denmark. The brand will be implemented through a commercial partnership with streaming service Viaplay.
Viaplay is a Nordic streaming service that offers films, series and sports. Through the partnership, Veikkaus aims to reach new customers and bring its own product to view across various channels. Veikkaus is a company owned by the Finnish state, whose operations are based on providing gambling products.
Based on the news, the exact timetable for the launch and all the details of the partnership are not yet known. Nor has more been said about the products and services of the Viabet brand.
The new brand is part of Veikkaus's operations in the Finnish and Danish markets. Further information about the new brand and its launch is expected in the near future.
Sources: STT Info
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