High-speed rail: Trenitalia wants to strengthen its ties with travel agencies in France
Since its arrival on the French rail market, the Italian company Trenitalia has been seeking to win over new passengers. Fabrice Toledano, the company's executive, recently announced a clear strategy for the coming months: to facilitate access to train tickets for travel agencies.
Currently, competition between rail operators is intensifying in France. To stand out, Trenitalia is focusing on better collaboration with tourism professionals. The goal is to make it easier for agencies to book journeys for their clients, whether for business or leisure travel.
This strategy aims to make the company's offer more visible and accessible. By further integrating their services into the tools used by travel agents, Trenitalia hopes to increase its number of passengers on high-speed lines, particularly on the busy route between Paris, Lyon, and Milan.
For French travelers, this initiative could mean more choice and better organization when booking their trips. The rail sector thus continues its transformation, offering users varied alternatives for traveling across France and to Italy.