ChatGPT launches business profiles with mention and click statistics
Published
OpenAI, the company that develops ChatGPT, is launching a new feature called "Businesses in ChatGPT". It allows companies to claim their profile, update it, and track their visibility in the tool.
Concretely, a company can take control of its profile featured in ChatGPT. It can modify the information it contains, so that users have up-to-date data about its activities. This option gives businesses a way to manage their image within the artificial intelligence assistant.
The most significant novelty concerns statistics. Thanks to this tool, companies can track the number of mentions of their name in ChatGPT's responses, as well as the number of clicks to their profile. These indicators make it possible to measure the place they occupy in the answers given to users.
This launch is part of a broader trend: artificial intelligence tools are becoming sources of information for consumers, who sometimes use them instead of traditional search engines. For businesses, being present and accurately described in these tools therefore becomes a matter of visibility.
For now, the available information remains limited. It remains to be seen how this feature will be used by businesses, particularly in France, and what place it will take in their digital communication.
Sources: BDM
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