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Why the price of your electronic devices could increase

2026-08-30

Why the price of your electronic devices could increase

The technology sector is going through a period of major transformation. For several months now, the prices of essential components, such as DRAM and NAND memory, have been experiencing a spectacular rise. These elements are indispensable for the operation of our smartphones, computers, and tablets.

According to the latest market data, the price of DRAM memory has tripled or quadrupled in less than a year. Meanwhile, NAND memory, which is used for data storage, is seeing its prices increase by 70% to 90% each quarter. This situation is worrying experts and computer hardware manufacturers.

This price surge is mainly linked to the explosion of artificial intelligence. The massive needs for computing power and storage to train AI models have created unprecedented global demand. Chip manufacturers are now prioritizing these technologies, which reduces the supply available to the general public.

For French consumers, this trend could translate into an increase in the retail price of future electronic devices. If the situation does not stabilize, manufacturers will be forced to pass these production costs on to the final price of products in stores.

In conclusion, the global components market is under strain. As artificial intelligence continues to develop rapidly, technology companies must find solutions to meet demand while trying to limit the financial impact on users.

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