Tour de France Femmes 2026: A new visual identity for the Fenix-Premier Tech team
The Fenix-Premier Tech cycling team recently announced an important update for the next edition of the Tour de France Femmes avec Zwift, scheduled for 2026. The riders will wear a brand-new jersey, designed specifically for this major sporting event.
This new design is the result of a collaboration with the Italian brand Alé, which specializes in cycling apparel. The aesthetic of the jersey was conceived to reflect the visual identity of the team's main partners, namely FENIX and the digital platform Zwift.
The Tour de France Femmes has become an essential event on the global cycling calendar. By choosing to change their kit for this competition, the Fenix-Premier Tech team hopes to make an impression and strengthen its image among French and international fans.
This initiative shows the growing importance of marketing and branding in professional women's cycling. Spectators will be able to discover these new colors on the roads of France when the race begins in 2026.