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France Tourisme Tech: A new momentum for innovation in travel

2026-07-17

France Tourisme Tech: A new momentum for innovation in travel

The French tourism sector is modernizing. The "France Tourisme Tech" initiative recently launched a call for applications to support innovative companies in the sector, often referred to as "travel tech." The goal is clear: to create a dynamic ecosystem to transform the traveler experience through new technologies.

This program seeks to identify and support the most promising French startups. By offering them strategic support, the State aims to foster national champions capable of competing with international travel giants. These companies are working on various solutions, ranging from smart booking to the sustainable management of tourist flows.

France, which remains the world's leading tourist destination, must adapt its services to the expectations of modern travelers. Digital technology now plays an essential role in the preparation and experience of trips. Through this call for projects, the authorities hope to encourage the digitalization of tourism services throughout the country.

Interested companies can now submit their applications to join this network. This project represents a major opportunity for entrepreneurs in the sector to benefit from increased visibility and personalized support. It is an important step in strengthening France's competitiveness and attractiveness in the global tourism field.

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