Chinese car manufacturer Chery plans market entry in Germany
The Chinese automotive group Chery is preparing for the German market. As the company announced, the official sales launch for the brand's vehicles in Germany is scheduled for the first half of 2027.
To implement this plan, Chery is currently establishing its own German subsidiary. The company's new location will be in Raunheim, Hesse. From there, the market entry will be coordinated and the operational business in Germany will be managed.
With this step, Chery is following the example of other Chinese manufacturers that have significantly expanded their presence in the European automotive market in recent years. The decision to establish its own location in Germany underscores the importance of the German market for the group's international strategy.
Between now and the planned launch in 2027, the company will build the necessary structures to prepare sales and service for customers in Germany. It remains to be seen which specific vehicle models the manufacturer will offer for the German market.