Digital Out-of-Home: Ocean Outdoor Germany launches programmatic booking
Out-of-home advertiser Ocean Outdoor Germany is taking a new digital step. The company is now working with the One Tech Group to make its advertising spaces more modern and efficient.
At the heart of the cooperation are the so-called "Iconic Screens." These are particularly large and eye-catching digital advertising spaces at central locations in German cities. Through the new partnership, these screens can now be booked programmatically.
Programmatic booking means that the purchase of advertising space takes place automatically via software. Instead of negotiating manually with a salesperson, companies can place their advertisements on the digital screens in real time. This makes the process faster and more flexible for advertisers.
The collaboration between Ocean Outdoor and the One Tech Group is an example of the digital transformation in the advertising industry. More and more classic advertising spaces in public areas are being digitized and technically networked to meet the requirements of modern marketing campaigns.