Personnel change at Philips: Thomas Schönen takes over as Head of Marketing
The technology group Philips has announced an important personnel change in its German management. Effective immediately, Thomas Schönen is the new Marketing Director for the Health Systems division in Germany, Austria, and Switzerland.
In his new position, Schönen is responsible for the strategic direction of marketing for the company's healthcare division. He is tasked with helping to further strengthen Philips' digital solutions in the medical sector and making the brand even more prominent in the DACH region.
Schönen brings extensive experience from the communications and marketing industry. Prior to joining Philips, he held various leadership positions in which he successfully implemented complex marketing strategies. His expert knowledge is now expected to contribute to further expanding Philips' position as a leading provider of health technologies.
The appointment comes at a time when the digitalization of the healthcare system is playing an increasingly important role in Germany. Philips is focusing more heavily on connected systems designed to support hospitals and doctors in patient care. By filling this position, the company aims to consolidate its market leadership in this area.
The industry is eagerly awaiting the new impetus that Thomas Schönen will provide in his role. For Philips, this new appointment is an important step in adapting its communication and marketing to the growing demands of the modern healthcare market.