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Food in Germany: Between Affordable Prices and New Trends

2026-07-02

Food in Germany: Between Affordable Prices and New Trends

In Germany, the topic of food is currently very prominent. Whether it's about supermarket prices, the fight against waste, or new trends in gastronomy—people are paying close attention to what ends up on their plates. A recent study now shows interesting differences compared to neighboring countries and sheds light on the current situation in the German market.

According to a study by the Chamber of Labour, food in Germany is significantly cheaper than in Austria. Identical products cost an average of 26 percent more in the neighboring country, and in some cases, even up to 93 percent more. However, despite the comparatively low prices, there is a major problem: food waste. Every year, around 10.8 million tons of food end up in the trash in Germany. Both the federal government and large supermarket chains like Aldi Süd are now trying to combat this waste with new strategies.

There is also unusual news in the world of gastronomy. A small kebab shop in Germany is currently in a legal dispute with the international chain KFC. The reason is a new "kebab-style" sandwich whose name raises trademark questions. At the same time, well-known ProSieben presenter Thore Schölermann is causing a stir. He has temporarily paused his TV career to work at the grill at McDonald’s instead, gaining practical experience in system catering.

German food is a topic not only in Germany but also internationally. In New York, there is currently a "German Food Boom," where German specialties such as baked goods are trending. For those who prefer something even more modern, insects can now also be found in the EU as an alternative protein source in food. The European Union has established clear rules for this so that consumers know exactly what is contained in their products.

In summary, it can be said that the German food industry is in a state of change. While prices remain stable compared to neighboring countries, sustainability and new eating habits are increasingly becoming the focus. For consumers in Germany, it remains exciting to see which trends and innovations will prevail on supermarket shelves in the future.

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