Personnel Change at Switzerland Tourism: Daniela Chiani to Lead Operations in Germany
There is an important personnel change for the German market at the Switzerland Tourism organization. Starting November 1, 2026, Daniela Chiani will become the new head of the locations in Germany. She succeeds Claudio Zemp, who has successfully led the organization in recent years.
Daniela Chiani is an experienced expert in the tourism industry. In her new role, she will take over responsibility for all Switzerland Tourism branches in Germany. Since Germany is the most important foreign market for Swiss tourism, this position is considered particularly significant within the industry.
The tasks of the new head are diverse and relevant for German travelers. She will coordinate marketing strategies and maintain contact with German travel agencies and media. The goal is to continue positioning Switzerland as an attractive destination for hikers, skiers, and city travelers from Germany and to promote new trends in tourism.
Although the official change will not take place for another two years, the decision has already been announced. This demonstrates the importance of long-term and stable planning for tourism cooperation between the two neighboring countries. German vacationers can therefore look forward to a close connection and new travel offers from the neighboring country in the future.