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Germany as a travel destination: Tourism records record numbers

2026-07-17

Germany as a travel destination: Tourism records record numbers

Tourism in Germany is currently experiencing a significant upswing. More and more travelers from other European countries as well as from Asian countries are choosing to vacation in the Federal Republic. This development is generating billions in revenue and sustainably strengthening the German economy.

Petra Hedorfer, Chairwoman of the German National Tourist Board (GNTB), emphasized the importance of this development in a recent discussion. Together with experts, she discussed the reasons for this success. It became clear that Germany is particularly impressive due to a mixture of cultural diversity, historical architecture, and modern infrastructure.

Guests from Asia, in particular, are showing a growing interest in German cities and nature. Within Europe, too, Germany remains a popular destination for short trips and longer stays. The GNTB is continuously working to promote and expand the country's image as an attractive and safe travel destination worldwide.

The positive figures show that the tourism industry is an important pillar for the country. Experts agree that the trend could continue in the coming months. For the German economy, this is a welcome signal, as many different sectors such as gastronomy, the hotel industry, and retail benefit from tourist spending.

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