Food in Germany: Between Kebab Dispute and Sustainability
There are currently many changes in the food industry in Germany. Large fast-food chains, well-known supermarkets, and politicians are dealing with new trends and important issues. This is not just about taste, but also about trademark rights, new concepts, and environmental protection.
A particular dispute is currently attracting attention in the catering industry: the chain KFC is offering a kebab-style chicken sandwich for a short time and calls it "Crispy Kebab." A small owner of a kebab shop is now fighting back against the multinational corporation, as he sees his naming rights being violated. This case shows how fierce the competition between local businesses and large chains can be.
Another central topic is the fight against food waste. The discounter ALDI SÜD and the Federal Ministry of Food are working on various strategies to throw away less food. ALDI SÜD wants to significantly reduce so-called "food waste" and has already implemented measures for over 98 percent of its products. Politicians are also supporting these goals with a national strategy to increase consumer awareness.
Food culture and trends in Germany are also changing. A new report shows that modern "food halls" are becoming increasingly popular in Europe. At the same time, there are discussions about the appreciation of food: in a European comparison, people in Germany tend to spend relatively little money on their food. Another innovation concerns ingredients: four species of insects are now approved as food in the European Union, which could be a sustainable alternative for the future.
Additionally, there are personnel changes in the economy. Large companies such as GB Foods, the manufacturer of Erasco, and Aryzta Food Solutions have new bosses at their helm. There are even surprises in the media world: the well-known ProSieben presenter Thore Schölermann was recently seen working at the grill of a McDonald's branch. Whether through new executives or celebrity support – the German food world remains in motion.