Protina takes over exclusive distribution for URGO Healthcare in Germany
The pharmaceutical company Protina Pharmazeutische GmbH is continuing to expand its market position in Germany. As the company recently announced, Protina is taking over the exclusive distribution for URGO Healthcare products in the German pharmacy market with immediate effect.
The cooperation includes a broad portfolio of health products that are significant for self-medication in pharmacies. Through this strategic partnership, Protina aims to expand its offering for pharmacies and customers and strengthen the presence of the URGO brand in Germany.
For pharmacies, this change means that URGO products will in future be sourced directly via Protina's distribution channels. Both companies expect the collaboration to optimize logistics and the availability of products in brick-and-mortar retail.
The decision underscores the current trend in the German pharmaceutical market, in which companies are bundling their product ranges through cooperation. With this, Protina is consolidating its role as an important player in the field of pharmacy-only health products.