New Advertising Technology: Ocean Outdoor Focuses on 3D Effects in German Cities
The company Ocean Outdoor has announced a new partnership with the One Tech Group. The goal of this collaboration is to market advertising spaces in Germany more efficiently and modernly. Effective immediately, companies can book their advertisements through automated, so-called programmatic processes.
A special feature of this innovation is the so-called "Highlight Screens." These digital advertising spaces utilize innovative "DeepScreen technology." This technique makes it possible to display content in a three-dimensional visual format without the need for passersby to wear special glasses.
Through the combination of programmatic booking and 3D technology, Ocean Outdoor aims to increase people's attention in public spaces. As a result, the advertising is intended to appear more vivid and stand out better from classic, static billboards.
For advertising clients, this means more flexible planning for their campaigns. They can now decide more precisely when and where their digital ads are displayed. The technological upgrade of the screens is also intended to increase the attractiveness of the locations in German city centers.