New Partnership: Protina Takes Over Distribution for URGO in Germany
There is an important change in the German pharmacy landscape. Protina Pharmazeutische GmbH has announced that it is taking over the exclusive distribution for URGO Healthcare in Germany with immediate effect. This means that Protina is now solely responsible for the sales and marketing of these health products on the German market.
Protina is a long-established family business based in Ismaning near Munich. Many consumers know the company primarily through well-known brands such as Magnesium-Diasporal or Basica. With the new cooperation, the company is significantly expanding its portfolio and strengthening its position as an important partner for pharmacies throughout Germany.
URGO Healthcare is an internationally active company known primarily for its expertise in the field of wound care. The range includes, among other things, innovative plasters, bandages, and solutions for the rapid healing of minor injuries. Through the collaboration with Protina, these products are now to be delivered to German pharmacies in an even more targeted manner.
For customers in Germany, little will change when shopping, but the availability of products is expected to be improved by the new structure. Since Protina already has a large network and extensive experience in the German healthcare market, pharmacists will be able to provide even better advice on URGO products in the future.
This strategic decision shows how important cooperations are in the modern pharmaceutical market. While URGO benefits from Protina's strong distribution power, Protina can supplement its range with high-quality medical products. For both companies, this is an important step towards remaining successful in a highly competitive market.