New “TAG GREECE” initiative for Greek gastronomy and agritourism
Published
The Ministry of Tourism presented the new “TAG GREECE” initiative at the international travel fair WTM London 2026. The presentation took place in London, in front of tourism industry professionals from various countries.
The aim of the initiative is to give Greek gastronomy and agritourism a stronger and more coherent image. In this way, Greece wants to become more recognisable abroad as a destination for its flavours, local products and rural experiences.
The WTM (World Travel Market) is one of the most important events in global tourism. Travel agencies, hoteliers, representatives of tourism bodies and journalists meet there, and for this reason it is a suitable venue for promoting new tourism proposals.
Details about the next steps and measures of the initiative are not mentioned in this report. The presentation in London, however, shows that the Greek government wants to strengthen the country's position in the gastronomic and agritourism market.
Sources: BusinessNews
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