A collector's watch that costs more than a car
The well-known car manufacturer Alpine has announced a special collaboration with the Swiss watchmaker H. Moser & Cie. The two companies have created a limited-edition collector's watch, which combines automotive technology with the high art of watchmaking.
This new watch stands out for its unique materials, as it features a ceramic case and a complex mechanism called a "tourbillon." Its design is inspired by the aesthetics of Alpine sports cars, offering a luxurious look to enthusiasts of speed and precision.
What is particularly striking is its price, which reaches 83,000 euros. This amount is impressively high, as it even exceeds the purchase price of the well-known Alpine A110 sports car, making the watch an object for very few and wealthy collectors.
This move demonstrates the trend of automakers expanding into the luxury goods sector. Despite its high price, the watch is expected to attract the interest of fans of the brand worldwide, strengthening Alpine's prestige in the lifestyle space.