PPC changes its face: New store network with an emphasis on technology
The Public Power Corporation (PPC) is proceeding with a significant reorganization of its network, aiming to create 125 modern retail stores throughout Greece. This move is part of the company's strategy to transform from a traditional energy provider into a comprehensive hub of technology and services for the consumer.
The new stores will no longer be limited to just managing electricity bills. Instead, they will offer a wide range of products, divided into six key categories. Customers will be able to find solutions related to energy, as well as modern technology products, such as smart home devices, connectivity items, and computers.
With the addition of categories such as "iExperience" and peripheral systems, PPC seeks to upgrade its customer experience. The goal is for the consumer to visit the store not only for their obligations, but to discover new technological solutions that facilitate their daily life.
This investment marks a new era for the company, which is adapting to the modern needs of the market. Through its renewed network, PPC aims to strengthen its relationship with citizens by offering more choices in an environment that combines energy with digital technology.