New business step for Holland & Barrett in Greece via pharmacies
The Fourlis Group has announced a major business agreement that changes its strategy for the Holland & Barrett brand in the Greek market. The company is entering into a partnership with the DrP Group, with the goal of establishing a strong presence for its products in pharmacies across the country.
According to reports, Fourlis will contribute 100% of the Holland & Barrett business to this new partnership. This move is expected to facilitate consumer access to the company's health and wellness products by leveraging the extensive pharmacy network.
The choice of the pharmacy channel is considered strategically important, as it allows the brand to reach an audience that seeks specialized advice and high-quality products. The collaboration with the DrP Group marks a "new chapter" for the development of the brand in Greece.
The management of the Fourlis Group estimates that this change will strengthen the company's position in the health retail sector. Consumers will soon be able to find a wide range of nutritional supplements and wellness items at more points of sale, thereby enhancing Holland & Barrett's presence in their daily lives.